What's happening in Marketing today?

Entrepreneurs are putting the cart before the horse- With improper planning, NO market research, NO experience, NO budget to hire someone with experience, NO intention to leave a legacy NO Brand Voice and thus NO foundation… What happens when you make these bad choices? You start to feel like the market is saturated – It’s NOT. Your products, offers, and programs don’t sell—They CAN. Why? Because you are swimming in a sea of SAMENESS with every other entrepreneur and thought leader in the online and offline marketplace. Sadly, entrepreneurs are copying the wrong cats and the worst part about it? They don’t know… Everything that you are doing is tactical and not strategic AND. THIS. TOO. HAS. TO. STOP. There are NO one-size fits all blueprint, but a strategic foundation can always be laid. Gone are the days when you could throw spaghetti on the wall and hope it sticks… The current climate in the marketplace is calling for Legacy Leaders. A legacy leader is a professional who...   Develops a celebrated personal brand and uses their brand voice. Leaves an intentional legacy of their ideas, signature programs, systems, and intellectual properties Influences thousands of people’s buying decisions, aha moments, personal/business transformations And generates widespread respect, admiration, and profits .. doing so.

How do I know?

I have unique experience I have owned a marketing agency for the last 10 years and I’ve helped hundreds of top-notch entrepreneurs like you take their marketing to the next level. For 7 those 10 years, I worked in a leadership position in Direct Sales & Marketing at a fortune 500 company My corporate and my entrepreneurial experience has given me unique insight into the top marketing pain points that businesses face today I am working on a year-long experience that is going to transform the way you approach marketing your business …. But before I do that I’d like to include you in the process... I’ve just completed a brand new DO & Dine workshop called Press Play on Purpose: A Brand Voice Incubator that is going to save you some money, help you market intentionally with structure, and quite frankly make more sales. Can your customers easily recognize your content?  Never mind. I know many entrepreneurs struggle with this quietly. That said… Want your content to give you an instant marketing advantage?

Forget the Boring, Bland Content and Create a Brand Voice with Personality

  If one of your customers came across your content and it didn’t have your name or logo on it…. Would they recognize it? If your followers saw some of your content and were then asked about the person or business who created it… How would they describe you? If your market can’t distinguish your content from others’, and if your content doesn’t express a unique personality…

You’re just another faceless business in a crowded marketplace.

However, businesses that take charge of the words and tone of their content are able to stand out from all their competitors. They work hard to develop a unique ‘Brand Voice’ that expresses their personality as a brand. And they make sure that it’s a personality their target customers can connect with. When you have a consistent, engaging Brand Voice in all your content… You show your market that you’re someone they can talk to and trust.

Your business becomes a real ‘person’ who customers can relate to.

•      Content with a unique Brand Voice shows that you’re different from everyone else.
•      And that means your products and services must be different.
•      And when people see that you’re different, they pay attention to what you’re saying.

But how do you define the best voice for YOUR brand?

And how do you make sure that your Brand Voice is being used consistently… throughout all your content? Even if you’re creating all your content yourself, it’s difficult to be consistent. And if you outsource anything, it’s easy for your content to quickly become a hodgepodge of confusing voices.

You can learn not only how to create a compelling Brand Voice…

Trust me you can do this, that’s why I created the Press Play on Purpose: Brand Voice Incubator -- A DO & Dine session.   During this hands-on session, I’ll walk you through the step-by-step process that my private clients and I use for defining and implementing a unique voice for your brand. First, you’ll learn exactly what a ‘brand voice’ means, how it can increase profit and sales, and where it fits in your overall marketing. Next, you’ll complete the essential first steps for defining the personality of your brand, so that it can be reflected in your voice. And then you’ll walk through the process of detailing exactly how your brand personality should sound in your content. After you’ve nailed down the details of your brand voice, you’ll learn how to implement it everywhere. Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your brand voice after the event.

By the end of this session, you'll be able to:

Recognize the enormous impact a unique brand voice will have on your business success.   Use a simple 4-step process for identifying your brand voice, so that it resonates with your customers and stands out from your competitors, and increases your overall bottom line. And who doesn’t like daily deposits?   Define your brand voice style, tone, and language in very specific detail. I’ve made every part of this session interactive, so you won’t get overwhelmed with all the skills to learn. I’ll give you specific activities to complete to make sure you implement what you learn, …along with a Digital Workbook to take notes and complete the activities. You’ll get a Digital Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course. And you’ll also get digital resources to help you remember what you’ve learned and to put it all into action.   This event is for the movers, the shakers, the thought leaders ready to take action…   But, I can be more specific. This event is for:   Consultants   Authors   Speakers   Coaches   Entrepreneurs (Service & Product Based)   Hybrid Entrepreneurs (You are still working your day job, trust me that’s ok too.)   Real Estate Agents   Lawyers   CPAs   You’ll get:  

• To borrow my brain. Well, not really. But, you’ll get my 10+ years of corporate and entrepreneurial marketing experience.
• 2 Hours of Interactive Training
• Digital Resources: Summary Checklist, Workbook, Graphics
• 3-course meal at a Yummy Restaurant

  So are you in?  This event will sell out and my goal is to keep it very intimate. If you procrastinate, you’ll miss out. I’ll see you there.   Ok, I know that was a lot... Sometimes sales pages can be people tooting their own horns.   It’s a good thing that I am one who practices what I preach. Don’t take my word for it hear from some of my clients. I truly believe that success leaves clues and it’s not all about me it’s about winning as a collaborative effort.